Hourglass Cosmetics has partnered with former model Jenny Shimizu to launch the new lipstick collection, GIRL. The collection includes 20 shades of lipstick, all with empowering names including Protector, Activist, Innovator and Visionary.

You may remember Shimizu from her modeling days in the 90s when her androgynous look made her famous on billboard ads for Calvin Klein’s CK One fragrance and Banana Republic’s American Beauty campaign. Just before her modeling debut, she was working as an auto mechanic.  

Shimizu has been photographed by luminaries like Bruce Weber and Mario Testino–and was the first Asian model to walk the runway for Prada, challenging the traditional rules of gender, age and race. Now at the age of 49, Shimizu is now working towards becoming a Los Angeles police officer, as she felt driven to serve her community.

Carisa Janes, Hourglass founder, says she chose Shimizu because she is a role model, and will help spread a message of empowerment through the brand’s #GIRLFORGOOD social media campaign.

“Jenny is not just the face of GIRL, but a partner and an inspiration – she is fearless, confident, and passionate,” says Janes. “It’s imperative that we are sharing stories, like Jenny’s, of confidence, inspiration and of making a difference,” she says.

Shimizu adds, “We live in a world of unprecedented reach; it’s a time when anyone can use their influence for good.”

The brand encourages consumers to use the social image generator on its website to participate in the #GIRLFORGOOD campaign and help spread its inspriing message.

Hourglass hopes to flood the internet with positivity – because today, anyone can be a source of inspiration. The brand encourages consumers to use the social image generator on its website to participate in the #GIRLFORGOOD campaign, helping to spread its inspiring message.